Qualifications:
Bachelor's Degree in Marketing or Mass Communications/Business or related field.
5+ years of experience in Marketing, electronic publishing, Advertising, and Promotional activities.
Excellent analytical and project management skills; ability to manage projects with minimal direction on time and within budget.
Proficiency in Windows Operating System, MS Office Suite, Adobe Acrobat, and design tools.
Responsibilities include:
Manages the Corporate Marketing Communications Department; including budgeting, allocating and managing overall department budget, and monitors spending. Identifies and executes cost savings initiatives.
Responsible for training, motivation, performance, evaluations and staffing requirements.
Understands and efficiently uses corporate business system (Oracle). Maintains customer mailing database.
Direct publishing activities including providing creative inputs, prioritizing scheduling and approvals of material to be produced.
Assigns or manages projects to produce required artwork for the production of advertising and Sales promotion material, utilizing internal and purchased outside sources.
Maintains leading edge understanding of all Internet/Intranet/Web site technologies including social media.
Coordinates functions of web development to provide a common look and feel for all print and electronic communications.
Leads the design, development and maintenance of the Company's website content and overall strategy.
Oversees the monitoring of website performance, if performance problems are identified, works to resolve the issue with internal and/or external resources for resolutions.
Analyzes web content trends and makes recommendations to implement new design features to attract customers; this may include aspects of social media, Inbound, Marketing, Outbound Marketing and eNewsletters.
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